What Baby Boomers Want

Dated: 11/04/2019

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Whatever you do, don’t call them seniors, a word most of the country’s 76 million baby boomers consider a pejorative.

A senior adult couple smiling happy in front of their home. They are holding their hands.

Baby boomers want a new home that’s easier to maintain that the last, quality construction and features and they want a home that’s fits their lifestyle.

That’s one of the few certainties about this huge generation spanning two decades, 1946 to 1964. The oldest are nearing 70, while the youngest just passed AARP’s 50-year threshold. More than one-third are single females. 

How they will navigate the coming decades is still not clear, but leading-edge boomers — those born between 1946 and 1955 — who have been empty nesters, weathered the recession and possibly retired, give a good indication of what’s ahead: they are more active than earlier generations, meaning anything from involvement with grandchildren to sports to community participation.
Many want to work after retirement, either by choice or necessity. The net worth of a typical baby boomer family is less than half of what it would have been if the financial crises had not intervened. Still, over the next five years, boomers are expected to spend $1.9 trillion (or more) on home purchases. Approximately 40 percent will move, but a good number will not venture too far from their current address. Health, grandchildren and finances matter most. 
What Baby Boomers Want In a New Home

“Sometimes the move at 50 is horizontal,” says John Egnatis, CEO of Grenadier Homes in Dallas. “Some stay close to where they lived before. They might move to a new house, but they want to stay in a similar area rather than having to rebuild an entire network of friends, doctors, etc.”
Diversity Matters to Boomers

Even so, many seek a lifestyle change. “Quite a few of our buyers have visited places down South. They love the resort ambiance, so they are looking for something close to family and friends with that same resort feeling,” says Tammy Barry, director of marketing for Heritage Harbor Ottawa, a 142-acre marina resort master-planned community on the Illinois River, 90 minutes southwest of downtown Chicago.
For younger boomers, traditional retirement communities may not have the same appeal as master-planned communities do knowing they will be socially comfortable in a diverse neighborhood they expect to live in for a long time is important. Barry describes her community as “stroller-to-walker” — offering amenities for young families and older residents — and says residents love the variety of activities this diversity provides as well as the opportunity to interact and become friends with people of many ages. Overall, developers are investing more in clubhouses and community amenities that extend the living beyond the home and create ways for residents to interact.

Another catalyst to relocate is cost of living, which is why so many small towns appear on lists of places to retire. Often less expensive, college towns offer an eclectic mix of both activities and residents, so it’s no surprise places like Oxford, Miss., or Athens, Ga., are beginning to pop up on the retirement horizon. The proximity to the University of Georgia, and also Atlanta, is part of the appeal of the Georgia Club, an active adult golf community outside of Athens. “They can lay their head down anywhere, but when they lay their head down here, they are revitalized,” says Kathy Phillips, a real estate agent with The Georgia Club.
Fun in the Sun

In the last year, sales in the resort market increased by a record 57.4 percent. The National Association of Realtor’s Chief Economist Lawrence Yun attributes the hike to “baby boomers moving closer to retirement and buying second homes to convert into their primary home.” Traditional warm weather locations still appeal. Pam Charron, an agent with Berkshire Hathaway Home Services in Sarasota, Fla., says baby boomers are back. “The market has gained so much strength and prices are up quite a bit over the last two years.” Even if retirement is a few years away, many plan to buy before prices go up further. Along the west coast of Florida, new demand is sparking construction in places such as once-sleepy Venice.
This Generation Wants Luxury

Boomers typically are savvy buyers with a good vision of what they want and need now and in the future. For some, this next purchase will be the home of their dreams. A newly built home offers floor plans and amenities aligned with anticipated lifestyles. Many will downsize square footage, but upsize everything else. “They are looking for the highest finishes and they know what those are,” says Marisela Cotilla with Boca Raton real estate company Douglas Elliman. Part of the appeal of newly built homes in Florida is superior construction to the latest standards.
Personalization and Low Maintenance

“The ability to customize has been tremendously popular with our buyers,” says Brian Hoffman, vice chairman of Red Seal Homes in Chicago. “I am consistently hearing from buyers that they are delighted to be able to finally get their home ‘my way’ after decades in a used home. Many are also drawn to the defect-free aspect of new construction after years of making costly repairs to their 1970s and 1980s (or older) vintage homes.”
Low maintenance and having a home that will accommodate long-term needs are goals. “Our buyers aren’t necessarily downsizing — or at least not significantly — because they want to bring their furniture, art and such along with them, but they are looking for a more efficient floor plan,” says Hoffman. “Open concept with large rooms and plenty of storage is important, as is either single-level living or adding an elevator for when stairs become more difficult for them.”
First-floor masters are only one way builders are reaching out to boomers. Many are also adding high-end features such as wood floors, granite countertops, stainless steel appliances, walk-in showers and upgraded trim. Homebuilder Del Webb is even more focused on multi-level countertops, raised dishwashers and lowered microwaves that make access easier for those with physical issues.
Resale value may not be a priority, but financial planners say it is an essential consideration. “Everybody thinks ‘this is the last place I am moving to.’ But, in reality they might be there for a few years and miss their family and support groups” or discover that their location might not be what they expected, says Howard Joe, a financial advisor with Merrill Lynch in Atlanta. 
Nancy Anderson, a Salt Lake City financial planner who writes a retirement column for Forbes.com, advises boomers to keep resale in mind because there will be a time when they will want or need to sell or tap into the equity in that home: “Even building a home, they should think about what’s a forward-looking trend, especially regarding the layout and colors. Schools still matter too. If you are not looking at schools, you will be losing an entire class of potential buyers. You always want to think of that next buyer.”

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Steven Jackson

Steven helps Clients buy and sell vacation and second home properties along 30A and South Walton, giving them confidence in a local, reputable Agent. Steven’s work ethic begins by being of maximum ....

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